Lesson #2: Deceptive Marketing

If you live in or near Austin and you watch too much TV like Jen and i do, you would probably recognize the line from this local KIA dealership...

"If I can't beat a new car KIA deal in Texas, I'm just gonna give it to ya!"- KIA Bill

This statement really peeves Jen, because "There is no way he would give a way a free car." Which is of course an obvious statement, because any car deal is better than giving it away for free. She feels it gives car buyers a sense of false hope and you should not trust someone who makes a statement that they will never be able to actually prove.

I know i was, i was surprised to... Is there any humanity left in this world? Now we have watch out for car dealers giving us false expectations.

KIA Bill, what happened to you? Several years ago when you started this ad campaign, you at least wore a suit. Now in your most recent commercials, you don't wear your coat, your sleeves are rolled back, you are wearing a tie, but your shirt isn't even fully buttoned. We put some trust in the suit, but now you have exposed your self and your lies!

Jen's best alternate slogan would be, "I'll beat any new car KIA deal in Texas, but I'm not gonna give it to ya!"

Now that is hope crushing reality that we all need...


For fun...